With the large investment of time and resources to social media, it’s become increasingly important to evaluate your efforts and determine if they’re positively impacting your organization.

Whether your audience is on Facebook, Twitter or LinkedIn, knowing what metrics to look for and understanding the data is essential to success. The critical elements of a social media measurement strategy are in this free e-book.

 

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What you’ll learn:

  • Set social media goals that align with your business
  • Navigate through your analytics
  • Calculate your social media ROI

Learn how to measure your organization’s social media success.