In addition to serving the needs of its own clinicians and patients, the Department of Pathology and Laboratory Medicine (PaLM) competes with other private and public sector labs across North America for market share. Learn how targeted marketing demonstrated PaLM’s expertise, increased revenue and improved team business practices and engagement.


What you’ll learn:

  • The role of audience research in informing a strategy
  • The importance of making an impact offline
  • The power of LinkedIn in reaching a niche audience

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